Dunk Trigger is played every time a player on the Memphis Grizzlies makes a dunk.

The concept: Communicating the explosive lemon-lime flavor of Sprite through the most direct means of scoring in the sport of basketball,
a dunk! The fizz of the bubbles, the crispness of the ice-cold soft drink beverage, all crescendoing into an intense experience that can only be likened
to a slam dunk from your favorite player. Every time a dunk was made in-game, this ad runs and transitions into an instant replay clip of the play.
This motion graphics piece is a part of a larger full-arena takeover that includes may different dimensions for various-in-arena monitors.