The ask: Create a campaign promoting Time Warner Cable’s non-profit organization called Connect a Million Mind’s
website, that provides information on STEM programs based on your zip code.

The solution: We created a North Star in the form of a question: Got a Curious Kid? This was a secret code, a nod to parents
that have kids that are a little.…too smart. So smart that they break, stain, disrupt and destroy everything they come in contact with
while learning. CAMM solves this problem with their zip-code generated STEM-program finder website.

We demonstrated this concept with scenes of kids whose genius turns into mischief within seconds…and the parents who wish
they had a clean, safe outlet for their kid’s curiosity…far far away from their home.

Copy Writer: Molly (Claxton) Hickey & Michael J. McIntosh