The ask: Create an intro for an activation, presented by for Blue Cross blue Shied of Tennessee,
that is un-themed, but nonetheless, Memphis Grizzlies-branded.

BCBST is an insurance company that represents millions of people nation wide. As an institution
of Tennessee, my thought was to tell a visual story that makes it clear that BCBS is quite literally- OF
Tennessee, not the state, but the people. So, how does that translate to an animation? I made the BCBS
logo marks animate out of the "T" of "Tennessee". Ball Kid, is an activation where a child has the opportunity
to pass the game ball directly to the Referee of the game. This being an activation that is kid-centric,
I made the animation reflect the energetic, bouncy, scrappy nature of Childs-play, whilst allowing this
decision to inspire the playful logo-end-tag.