Liquid Death: The Skull Corp
Brief/
Create a PR moment for Liquid Death that highlights their anti-plastic pollution, pro-Earth stance.
Insight/
The Climate Change movement has suffered from a lack of young recruits, due to it not appearing to be fun or exciting.
Solution & Execution/
The Skull Corp
LD inspires Gen-Z recruitment with “The Skull Corp”, a virtual Climate Change Activist bootcamp, along with an assortment of activations like a water-gun melee starring today’s top Podcasters &Comedians, battling it out using plastic-free military supplies. Sign up for the bootcamp for a chance to win exclusive prizes made from bio-degradable materials.
Activations
ooh
Collectables
Collectable Water-Jug
& Satchel.
Digital
LD Water-Gun Melee
Talent to be divided into two teams: Black vs Gold.
As the Hydro-battle commences, it is streamed live via the SkullCorp website,
Youtube, Facebook & Instagram live. Reserve a front row seat by follow
Liquid Death on all platforms. LD will have access to data that reveals which platform
hosts their most powerful digital presence.
LD Super-Pod
For the first time, watch your favorite podcasters come together in a never before
seen super-pod. Today’s top Podcasters collaborate with surprise guest to discuss
climate change and solutions to the current pollution problem. Stream live via
the SkullCorp website, Youtube, Facebook & Instagram live.
Pro-Earth Products
Skull Corp Army Men:
Your favorite “Podders” commemorated as plastic-free Army Men. ( As seen above: General Joe Army-Men. )
