Liquid Death: The Skull Corp

Brief/
Create a PR moment for Liquid Death that highlights their anti-plastic pollution, pro-Earth stance.

Insight/
The Climate Change movement has suffered from a lack of young recruits, due to it not appearing to be fun or exciting.

Solution & Execution/
The Skull Corp
LD inspires Gen-Z recruitment with “The Skull Corp”, a virtual Climate Change Activist bootcamp, along with an assortment of activations like a water-gun melee starring today’s top Podcasters &Comedians, battling it out using plastic-free military supplies. Sign up for the bootcamp for a chance to win exclusive prizes made from bio-degradable materials.

Activations

ooh

Collectables
Collectable Water-Jug
& Satchel.

Digital

LD Water-Gun Melee

Talent to be divided into two teams: Black vs Gold.

As the Hydro-battle commences, it is streamed live via the SkullCorp website,
Youtube, Facebook & Instagram live. Reserve a front row seat by follow
Liquid Death on all platforms. LD will have access to data that reveals which platform
hosts their most powerful digital presence.

LD Super-Pod

For the first time, watch your favorite podcasters come together in a never before
seen super-pod. Today’s top Podcasters collaborate with surprise guest to discuss
climate change and solutions to the current pollution problem. Stream live via
the SkullCorp website, Youtube, Facebook & Instagram live.

Pro-Earth Products

Skull Corp Army Men:
Your favorite “Podders” commemorated as plastic-free Army Men. ( As seen above: General Joe Army-Men. )

Skull Corp Water-cannon:
Simply load a can of LD into
the Cartridge chamber
to engage in aqua warfare.

Burger King: Blaze The Block alt

Extinction Rebellion: Bare Witness