Brief/
Come up with a new product for BK& a headline-grabbing
way to launch it.

Insight/
People grill more in the summer, but not everyone
has the skills to grill, or know how to grill safely, like
the Experts at Burger King.

Solution
/Huddle Huts
Burger King is making fire safety fun with the Summer
Fire Safety Course. BK will create a fire safety course
available in person & virtually.

After completing the course, Burger King will also sponsor
Fire Fighters nationwide by providing updated Fire Fighter
training, uniforms & equipment.