Pedigree: Curiosity Collar

Brief/
Come up with an innovative idea/product
that helps dogs get adopted.

Insight/
The more a dog sniffs, the less stressed they are, the less stressed a dog is, the easier itis to train & bond with them.

Solution & Execution/
Curiosity Collar
Record positive reinforcement statements directly into
your newly adopted dog’s collar to congratulate your dog whenever they sniff new areas during walks.

The collar will be given away with every dog adopted
from shelters nationwide.





Features:
Preferred Routes 
Collar records the routes that have had the most “curious engagement” from your dog, so you know where to go next
time. Take your new dog on different walk routes to gain
Pedigree Points via the app for discounts on Pedigree products.

Voice Detect 
Collar detects physical changes when your dog responds
to outside sounds. Data is sent to the app to suggest items
that can help socializeyour canine.


Free Mode
Collar sends reward points based on how calm your
dog stays when off-leash.

Activations

Curiosity Park

A dog park takeover that plants “Easter eggs” for your canine to sniff out.
Curiosity Collar will record what your dog finds and offer data-driven tips
on how to make your dog walking trips the best they can be.
Park designed by Celebrity Dog Trainer Cesar Millan.

Digital

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