Fruit of the Loom: Night-Saver Kit
Brief/
Come up with a social first, attention grabbing idea
that re-introduces Gen-Z to Fruit Of The Loom.
Insight/
Even a small stain can ruin a night out,
by ruining your confidence.
Solution & Execution/
Night-Saver Kit
FOTL partners with Uber to replace the sullied tees
of Gen-Z/ Millennials whenever a stain occurs while
out for a night on the town.
Kit includes:
Commemorative Distressed Storage Box
For polaroids, to jewelry to the hair-clip your next
girlfriend “forgot” at your place, store all of the artifacts
from the cleanest night out you’ve ever had.
ScentBird Cologne stick
Now that you have a fresh tee, you should smell fresh too.
Tide-to-go Instant Stain Remover stick
Avoid compromising your confidence with a stain...again.
Planters Nuts
To help soak up your outing at the end of a wild night out.
Activations
Night-Saver App
Connect your Uber account to the FOTL Night-Saver app to locate a Night Saver
machine, or ping an Uber equipped with a Night Saver Kit when you blemish your fresh
fit while you’re out.
Press the “Panic Button” when ordering your Uber for a car equipped with a secret
compartment that has a hidden Night-Saver Kit. Clean it up, before it goes down.
Street-Food Vendor Partnership
Use the FOTL Night-Saver App to locate participating street-food vendors
armed with Night-Saver Kits. Orders are discounted for customers.
Simply scan the QR code on your receipt to discreetly receive
a Night-Saver Kit with your order.
ooh
