AccuWeather: Huddle Huts

The Huts

Brief/
Come up with a data-driven idea
to get people to think of AccuWeather
as the go-to weather app.

Insight/
The more you can predict the weather,
the more you can enjoy it.

Solution
/Huddle Huts
Huts are designed by Artists & placed
in high traffic areas in major cities to
beautify the town with weather-sensitive
Art on the exterior & within the huts.

Flute Hut/
Creates a gentle song when wind passes through the holes of the hut.

Ideal for windy cities like Chicago, Illinois.

Floral Hut/
Genetically modified flowers that release a sweet scent upon rainfall & high humidity.

Ideal for Humid cities like New Orleans, Louisiana.

Steel Hut/
Creates a gentle song when rainfall makes contact with the roof of the hut.

Ideal for rain-heavy cities like London, UK.

Crystal Hut/
Crystal Hut with Clear quartz deposits
coating the hut, that refract light on sunny days, hut designed by Artist, Daniel Arsham.

Ideal for sunny cities like Miami, FL.

tech integration

AccuWeather partners with Spotify
to transform sounds recorded by the Flute Hut
from high velocity wind-flow, into audio tracks
available via Spotify.

activation

Crystal Sunglasses by Daniel Arsham
Attend the Clear Quartz Huddle Hut Activation to receive a free pair of clear quartz-lens sunglasses designed by Artist, Daniel Arsham.

Download the AccuWeather app
for QR Code ticket.

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